
REINFORCE YOUR SAFETY CULTURE
SIGN UP FOR FREE DAILY OR WEEKLY SMS & MMS SENT TO YOUR MOBILE DEVICE
One of the most effective methods for building and reinforcing a safety culture is a daily reminder of the importance of occupational safety; after all, building a culture is iterative. SafetyNow offers free daily or weekly reminders. We send short and relevant safety messages, quotes, and tips with links to videos, games, tools and more. Sign up now, it’s free.
If you are looking to have messages sent to employees on behalf of your company, we also offer a branded and customizable option – scroll below to learn more about our enterprise offering.
Real Value
We want to be your partner and help ensure your OHS is…
COMPLIANT
Making sure your employees are always getting the right safety message.
CONSISTENT
Making sure the right message is delivered the right way, every time.
COST SAVING
Let us show you how doing things the right way makes money.

ENTERPRISE DAILY SAFETY ALERTS
STARTING AT $5/EMPLOYEE/YEAR
Building a safety culture takes time and consistent effort. You’ve done the hard part of making workplace safety a priority at your organization. You have invested in training. You are doing inspections and audits. You probably have compliant policies too. (By the way, if you couldn’t confidently say yes to all those statements, SafetyNow can help you there too.) But do your employees see and feel that commitment on a daily basis? Are they keeping workplace safety top-of-mind too?
SafetyNow has videos, games, articles, microlearning and so much more content that can help reinforce your safety culture, which is why we’ve created our SMS/MMS solution.
SafetyNow can do the heavy lifting for you and automatically send out branded text messages to employees mobile devices and/or emails in a daily/weekly/custom frequency. Each message is a simple reminder of the importance of workplace safety, hazard awareness, and seasonal safety issues.
Choose our cadence and curated safety messages, built by OHS lawyers and experts, and images, or choose to have a custom annual cadence built for your organization – one where you can intervene to send out custom alerts at any time.
What’s more, you can integrate this solution in with SafetyNow’s award-winning LMS, courses, micro-training, and compliance solutions.
To find out more about SafetyNow’s Enterprise SMS/MMS Solution, please fill out the form below and we’ll walk you through a demo of everything we can do to help you build and maintain your safety culture.
TELL ME MORE ABOUT SAFETYNOW’S ENTERPRISE SMS/MMS SOLUTION
FAQ
Besides the accuracy, consistency and compliant safety messaging and resources available to you, or the fact that we do all the work and all you have to do is sign up?
- Lightning fast delivery times
- Military grade security
- High performance direct routes
- Reliable 99.95% uptime SLA
- Unsurpassed local and global coverage
- Send, receive and track messages worldwide.
Supported Media Formats
Via Dashboard/API/Zapier/Other Integrations
- jpg/jpeg
- png
- gif (moving or static)
- mpeg
Via API Only
Other file formats can be converted by using our Uploads endpoint. You’ll need to use the uploads endpoint first with the `?convert=mms` querystring. The API response will contain a URL which can be used with the send MMS endpoint.
- tif
- bmp
- PDF (single page)
Maximum file sizes
You can send a single attachment with a file size of up to 250 kB. Some older devices can only accept attachments with up to 30 kB. If sending a gif image, we recommend keeping the file size below 100 kB.
Our Uploads endpoint compresses the file if you’re over the maximum file sizes above (see ‘Via API Only’ secion above)
Recommended Dimensions
Images are automatically resized (except for gif images). We recommend to keep the aspect ratio of an image to be as close to 1:1 as possible e.g. 300 x 300 px.
Standard MMS Message
1500 characters
Unicode MMS Message
500 characters
If a message is longer the allowed number of characters it will be truncated. If a message contains any characters that aren’t in the GSM 03.38 character set, the message type will be treated as unicode. (https://en.wikipedia.org/wiki/GSM_03.38
)
We support MMS in the following countries 🎉
Australia
United States of America
Canada
United Kingdom*
Greece*
Puerto Rico*
US Virgin Islands*
France*
Japan*
India*
Malaysia*
Hong Kong*
Thailand*
Singapore*
China*
South Korea*
Taiwan*
Vietnam*
Indonesia*
Germany*
Taipei*
Austria*
Poland*
Sweden*
Mexico*
Belgium*
Italy*
Norway*
The following Best practices are standardized by SMS compliance (the Federal Communications Commission, the Cellular Telecommunications and Internet Association, and the Mobile Marketing Association)
CTIAS’s Guiding Principles
The CTIA is the body that represents the wireless communication industry in the US. They write the guidelines and more or less oversee the space.
The four Guiding Principles listed below provide the baseline for all requirements:
- Display clear calls-to-action. All calls-to-action must be clearly and unambiguously displayed. Consumers must be made aware of what they are signing up to receive relating to a specific program.
- Provide applicable consent mechanisms. Consistent with the consent requirements outlined in the CTIA Messaging Principles and Best Practices, Short Code programs must comply with applicable Consumer consent requirements, giving Consumers sufficient control of the messages they receive.
- Send opt-in confirmation messages. A Consumer’s opt-in must be confirmed in the first message sent to the Consumer. For single-message programs, the confirmation message content may be part of a single message that a Message Sender sends after a Consumer has opted in. For recurring-messages programs, confirmation messages must include clear opt-out instructions.
- Acknowledge and honor opt-out requests. Message Senders must acknowledge and act on all opt-out requests. Monitoring procedures confirm successful opt-out.
Opt-in/Opt-out
- You must get consent to message your customers. The type of consent depends on the messaging.
- Conversational
- Informational
- Marketing/Promotional
- Opt Out – you must provide a way for customers to stop receiving messages associated with your campaign. STOP is a default and needs to be included in your campaign. “Text STOP 2 Stop” “To Unsubscribe, reply STOP”, etc. If you are sending in another language you need to include that verbiage as well.
What is proper consent? Conversational
Conversational messaging is a back-and-forth conversation that takes place via text. If a Consumer texts a business first and the business responds quickly with a single message, then it is likely conversational. If the Consumer initiates the conversation and the business simply responds, then no additional permission is expected.
- First message is only sent by a Consumer
- Two-way conversation
- Message responds to a specific request
- Requires Implied Consent
- If the Consumer initiates the text message exchange and the business only responds to each Consumer with relevant information, then no verbal or written permission is expected.
(CTIA 2021 Guidelines V1.8)
What is proper consent? Informational
Informational messaging is when a Consumer gives their phone number to a business and asks to be contacted in the future. Appointment reminders, welcome texts, and alerts fall into this category because the first text sent by the business fulfills the Consumer’s request. A Consumer needs to agree to receive texts for a specific informational purpose when they give the business their mobile number.
- First message is sent by the Consumer or business
- One-way alert or two-way conversation
- Message contains information
- Requires Express Consent
- The Consumer should give express permission before a business sends them a text message. Consumers may give permission over text, on a form, on a website, or verbally. Consumers may also give written permission
(CTIA 2021 Guidelines V1.8)
Transactional messages contain information that is necessary for your customers to use your product or service, and see less TCPA regulation
What is proper consent? Promotional
Promotional messaging is a message sent that contains a sales or marketing promotion. Adding a call-to-action (e.g., a coupon code to an informational text) may place the message in the promotional category. Before a business sends promotional messages, the Consumer should agree in writing to receive promotional texts. Businesses that already ask Consumers to sign forms or submit contact information can add a field to capture the Consumer’s consent.
- First message is sent by the business
- One-way alert
- Message promotes a brand, product, or service
- Prompts Consumer to buy something, go somewhere, or otherwise take action
- Requires Express Written Consent
- The Consumer should give express written permission before a business sends them a text message. Consumers may sign a form, check a box online, or otherwise provide consent to receive promotional text messages.
(CTIA 2021 Guidelines V1.8)
Promotional messages are sent with the purpose of increasing sales, promoting your product, or raising awareness about your business. They are the TCPAs main focus.
Messaging Character Limits
- 160 characters is the standard limitation for a single SMS message using GSM-7 encoding.
- Messages larger than 160 characters will be split into multiple 153 character segments
- Messages are either GSM-7 or not – meaning if there is 1 non GSM-7 character it will be considered not GSM-7.
- Messages over 70 characters will be segmented into 67 character segments. Messages not using GSM-7 will be limited to 70 characters
Link shorteners
- Several years ago AT&T banned public link shorteners as it is a good way to obscure potentially deceptive URLs. Any messages using public link shorteners such as bit.ly will be rejected as spam.
- If you wish to send long URLs and are worried about going over the character limit – SafetyNow has a link shortener.